Google ads management

Are you ready to scale your business fast? Google Ads can help.

Google Ads allows businesses to pay for the right to feature at the top of the rankings and it has become a huge part of the toolkit of most marketers, these days it accounts for about one third of global advertising revenue.

Interested in finding out how Google Ads can transform your business? Reach out.

Our Google Ads processes

How we work

A successful Google Ads campaign can totally transform your business. With Google Ads you can reach ideal clients and customers based on the keywords they are using and the location in which they are based. Google Ads can help your business be far more efficient and data-driven in its marketing approach.

01

The brief

For any new client we need to first understand your business and what your campaign objectives, budget and focus is going to be.

We do this by sitting down with you (either in person or online) and working through how we can best deliver a campaign that delivers a strong return on investment.

02

Campaign build

Once we are in alignment with the campaign objectives, we will go ahead and build the Google Ads campaign.

We’ll take care of everything from the structuring of your account to creating the campaign, ad groups, ads and keyword selection. With a team of developers, we can even manage any necessary website changes.

03

Reporting

Any Google Ads campaign that we run is a team effort, a collaboration.

We report monthly to detail the results of your campaign. And we work hard with you to align the campaign with your business objectives. As your business evolves so should your campaign, and that’s why we welcome regular catch ups with all clients.

04

Ongoing optimisation

Google Ads is not something you can set and forget. Instead, you need to continuously refine your campaign, not only tweaking and testing the current campaign, but also trialing new ones.

Regular optimisation of your campaigns is the best chance of maximising your return-on-ad-spend (ROAS).

Clients we’ve worked with

Since we first opened our doors in 2013, SEO Web Logistics has worked with literally hundreds of businesses across Australia and overseas. Some of these clients we have teamed up with for as long as ten years.

Meet the Team

Our experts

SEO Web Logistics is an award-winning digital marketing agency. We are passionate about the industry in which we work and improving the online presence of our clients.

Chief Executive Officer

David Walsh

Director / Human Resources Manager

Rachel Ford

Office Manager

Renee Maybury

SEO Client Manager

Damien Alcock

Head of Digital

Rob Sherman

Frequently asked questions

Interested in finding out more about SEO Web Logistics and our services? Here are some of our most frequently asked questions.

What will Google Ads do for my business?

Google Ads is a hyper-targeted advertising tactic that can help you reach your ideal client or customer.

In summary Google Ads will:

  • Bring more visitors to your website.
  • Increase your brand visibility.
  • Increase the number of sales leads you receive.
  • Help your business grow.

How much do you charge for a Google Ads campaign?

For most businesses it is $600+GST each month, but for some clients we will have more tailored solutions. This may relate to a bigger ad spend budget, specific campaign objectives or significant website changes as part of the campaign. Naturally in these circumstances the cost is increased.

Do you need to have a Google Ads campaign to work with SEO Web Logistics?

It doesn’t matter. We can either start an account for you or access your existing account.

How quickly will I see results from my campaign?

Google Ads will generally generate results much more quickly than SEO (organic search), however there are a lot of variables in play.

For most businesses and industries however, you will typically start seeing improvements within the first few weeks of your campaign.

What metrics do you track in your reporting?

We include a number of metrics in our monthly reporting, including:

  • Volume of clicks.
  • Click-through-rate (CTR).
  • Cost per click (CPC).
  • Volume of leads.
  • Cost-per-lead (CPL).